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a new edition around the Morocco brand

The annual “Les Impériales” event returns from September 19 to 23 under the theme Morocco Tomorrow: Brands • Culture • talents • Tech •. A 5th edition which aims to be a space for promotion, exchange and reflection on the Morocco of tomorrow through our culture, our brands, our openness to new technologies and our human capital.

This content is a business communication. It was not written by TelQuel journalists.

The association Les Impériales invites all the active forces to meet at the Carré d’Or in Casablanca from September 19 to 23. The event will bring together experts of national and international renown, all of whom have come to discuss the Morocco of tomorrow in the light of our brands and international trends while supporting the dynamics experienced by the various professions of communication, marketing, digital and media.

Numerous keynotes and debate panels are on the agenda in order to deepen reflections on the opportunities and become brands.

The “Les Impériales” event, placed under the High Patronage of His Majesty King Mohammed VI, was designed to provide constructive solutions to professionals in the trades that make up its ecosystem. Each key moment of the event responds to one of the needs of our brands, whether it is the promotion of Moroccan know-how, networking or even the establishment of business opportunities.

On September 19 at the Mégarama, the Showreel takes place, the first key moment of the event which offers the public the screening of the campaigns shortlisted for the Les Étoiles awards.

As for the Les Impériales Museum, it will resume its quarters in Casablanca from Tuesday, September 20, throughout the week of the event. The opportunity to highlight the objects of advertising, media and packaging that have drawn this sociological art which today constitutes an essential component of the collective memory.

The opening ceremony will take place on Wednesday, September 21 at 9 am at the Carré d’Or with the contribution of high personalities who have kindly honored the theme of the edition: MOROCCO TOMORROW: BRANDS • CULTURE • TALENTS • TECH.

In its fifth edition, the event “Les Impériales 2022” presents a space for promotion, exchange and reflection on brands. In addition to numerous networking formats and business opportunities for marketing, communication, media and digital professionals, a rich program awaits the various actors of the Morocco brand in the public-private sector this year:

> online keynotes and panels with themes and topics related to brands.

> numerous speeches by experts and decision-makers on:

Nation branding and Moroccan brand vision
Cultural development and brand issues
Human capital and the new development model.
> conferences and workshops on new technological trends and data science.

> and many after-work and evenings including the Love Brand evening.

The closing ceremony, which includes the awarding of the Les Etoiles prizes, the last key moment of the event, will take place on Friday 23 September. The brands, agencies, campaigns and celebrities who have distinguished themselves during the years 2020 and 2021 receive their trophies during the “Les Étoiles” Gala evening.


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