In Tangier, the Barcelo group inaugurates a new hotel and launches an ambitious acquisition plan

Fatim-Zahra Ammor, Minister of Tourism, Crafts and the Social and Solidarity Economy and Mohcine Jazouli, Minister Delegate in charge of Investment, signed, this Thursday, September 15, 2022, a memorandum of understanding with the Barcelo Group during the inauguration of the new Barcelo Tanger hotel.

This memorandum of understanding with the Barcelo Group aims to stimulate private investment in the tourism sector. It provides for the acquisition and renovation of several hotels in Morocco in order to breathe new life into them and enrich the kingdom’s hotel offer.

In Tangier, the group inaugurated a new establishment, the Barcelo Tanger hotel, a historic building dating from 1950 which is undergoing a new makeover. In addition to its strategic location facing the Mediterranean and its proximity to amenities and the main tourist sites of the city, the Barcelo Tanger will increase the bedding capacity of Tangier-Assilah by 400 additional beds to reach an overall capacity of 17,600 beds.

As part of the collaborative roadmap launched by the Ministry of Tourism and on which its teams, tourism stakeholders and private sector professionals are working together, the city of Tangier is one of the priority destinations with its tourist potential and its role central in the territorial development of the entire Tangier-Tetouan-El Hoceima region.

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Thus, the ministry aims to increase the attractiveness of Tangier through several products such as City Break, cultural tourism or business tourism. In this context, Hotel Barcelo will enrich the city’s MICE infrastructure with an event space that can accommodate up to 600 people.

This investment thus reinforces the efforts made in terms of the city’s tourist infrastructure, in particular the rehabilitation of the old Medina.

The Tangier destination had an excellent summer season with more than 97,000 international arrivals at classified tourist accommodation establishments between June and August 2022, i.e. a growth of 12% compared to the same period of 2019. Also, two issuing markets stand out over this same period, namely France with 33% growth and the United Kingdom with 48%. In addition, between January and August 2022, the destination recovered 75% of international arrivals to classified tourist hotel accommodation establishments in 2019.

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