Kaspersky continues its collaboration with Scuderia Ferrari and becomes partner of the brand’s esports team

VShe content is business communication. It was not written by TelQuel journalists.

The iconic partnership between Kaspersky and Scuderia Ferrari began in 2010 and continues to grow year after year. United by common values ​​such as technological excellence, teamwork and a passion for innovation, the two companies have forged solid ties with an important technological partnership. Kaspersky provides world-class cybersecurity and data protection to Ferrari 24/7 at every level from the headquarters in Maranello, Italy, to F1 circuits around the world.

The signing of this new multi-year sponsorship contract marks a new stage in the partnership. The Kaspersky logo will retain its place on driver helmets and on team branding elements, but it will now appear on the front fender of Scuderia Ferrari cars.

“I am very happy that we are continuing our long-standing collaboration with Scuderia Ferrari. This has developed over the years and goes well beyond simple sponsorship. Our cooperation has turned into a technical partnership: we ensure the protection of the team’s data, thus contributing to its security and success, with complete discretion. I am also delighted that our collaboration with Ferrari extends to e-gaming, the fastest growing online industry today. », Emphasizes Eugène Kaspersky, CEO of Kaspersky.

In addition to the contract extension with Scuderia Ferrari, Kaspersky also becomes an official partner of the FDA Esports Team. Founded by Ferrari in 2019 to participate in the F1 Esports Series, this team brings together brilliant young talents, who are also the fastest e-drivers in the world: Brendon Leigh, David Tonizza and Domenico Lovece.

The Kaspersky logo will appear on the kits of the drivers of the Ferrari esports team and in their prestigious training center in Maranello, but also on the racing cars participating in the F1 Esports Series.

Mattia Binotto, General Manager and Team Principal, Scuderia Ferrari, said: “We are happy to renew and extend our partnership with Kaspersky, which shares many of our values, such as the pursuit of technological excellence and a strong work culture. ‘team. For over ten years, Kaspersky has played a key role in the success of Scuderia Ferrari, protecting our data both on the racetrack and in Maranello. It is a particularly delicate aspect of the life of a team, which requires being able to count on a reliable partner. We are also delighted that our collaboration is expanding into the world of esports, which is increasingly dynamic and essential for promoting motorsport to a wider and younger audience. “

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