These include the design of the new uniforms which will be worn from this month of September by its flight and ground personnel, as well as numerous services and products aimed at consolidating the brand’s reputation and reinforcing the preference of its clients.
The national airline Royal Air Maroc (RAM) unveiled, Thursday in Casablanca, all of its new innovations illustrating its new dynamic, at the service of its customers.
At the forefront of these novelties, RAM unveiled the design of the new uniforms that will be worn from this month by its flight and ground personnel, as well as numerous services and products aimed at consolidating the brand’s reputation and strengthening the preference of its customers.
New uniform design combining authenticity and modernity
RAM’s 2022 uniforms mark a positive break for the company, reflecting its brand values: reliability, proximity, optimism and ambition.
Marked by the elegance and serious image of a major company, they were designed especially for Royal Air Maroc. Combining authenticity and modernity, using creative elements from Moroccan and African heritage, they include the decorative mosaic patterns and distinctive cuts of the regional cultural and artisanal heritage, as well as the bright and warm colors also inspired by the environment such as the color “amethyst”, the brand’s new visual signature.
In an overall stylistic coherence, variants make it possible to identify the professions, cabin crew (PNC, hostesses and stewards), technical flight crew (FCM, pilots), ground staff (PS).
A complete wardrobe is thus made available to them, meeting the challenges of representation but also their requirements of comfort and practicality.
Redesign of the catering offer
RAM has also overhauled its “catering” offer (catering and in-cabin services), with the aim of personalizing and promoting the product and Moroccan hospitality.
In collaboration with great chefs, the new menus reflect its positioning as a benchmark continental company with the offer of dishes from Moroccan, African and international cuisines. The offer is also segmented according to category and flight duration.
Among the main innovations, the offer of an “à la carte” meal in business class for individualized service, the offer of a third vegetarian choice in economy class and on short-haul flights, a service optimized by the introduction of a meal box adapted to travel.
A battery of improvements throughout the customer journey
A new cabin atmosphere, brighter and more harmonious, and completely renovated transit spaces aim to guarantee passengers a more qualitative experience, supplemented by small attentions such as the traditional “children’s kit” and “comfort kits”.
Similarly, the IFE (In-flight entertainment) offer has been diversified in terms of streaming and the content of the Sky RAM and SKY Press platforms has been enriched. This offer is reinforced by value-added online services such as RAM Assistant, E-skyshop, E-upgrade, Cash&Miles and Pack family.
In a context of emerging from the crisis, where competition from companies is vice and the demands of travelers are greater, RAM is resolutely committed to a voice of progress and controlled optimism.
Through the “customer oriented” approach rolled out at the heart of its new organisation, the national company is giving itself the means to better satisfy its loyal travellers, win over new customers and commit to seeing renewed growth.