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the Moroccan household appliance distribution brand continues its expansion

BIOUGNACH, a leading player in the distribution of household appliances in Morocco, is consolidating its presence in Casablanca by opening a fourth store in the green city of Bouskoura. Remember that the brand has existed in the economic capital since 2009; its stores are located in the most dynamic districts, namely Bourgogne, 2 Mars and Ain Sbâa.

This content is a business communication. It was not written by TelQuel journalists.

For the sake of proximity, the opening of the Bouskoura showroom responds to growing demand from households living in this area; this is part of the development strategy set by Biougnach, which today has 13 stores to its credit on the national territory.

To this end, the brand intends to further strengthen its presence throughout the Kingdom in the next three years.

“By 2025, Biougnach aspires to be available within a perimeter of 30 km for at least 85% of the Moroccan urban population,” declared Mr. Ismail Biougnach, Director of Operations and spokesperson for the brand.

Covering an area of ​​1300 m², the showroom provides its customers with around thirty people on site who will ensure their shopping comfort and will accompany them on the products and services offered within this space.


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